Posted on Wednesday, February 24, 02010

Straight from their own website:
"Bloom Energy is changing the way the world generates and consumes energy.
Our unique on-site power generation systems utilize an innovative new fuel cell technology with roots in NASA's Mars program.
Derived from a common sand-like powder, and leveraging breakthrough advances in materials science, our technology is able to produce clean, reliable, affordable power,... practically anywhere,... from a wide range of renewable or traditional fuels.
Our Energy Servers™ are among the most efficient energy generators on the planet; providing for significantly reduced electricity costs and dramatically lower greenhouse gas emissions.
By generating power on-site, where it is consumed, Bloom Energy offers increased electrical reliability and improved energy security, providing a clear path to energy independence.
Founded in 2001, Bloom Energy is headquartered in Sunnyvale, California."
Pictured at the bottom of the page are eBay's new Bloom Energy Servers. Hopefully this goes towards offsetting a few more tons of Carbon Dioxide producing late night auction bids!
Is the really going to take 10 years to get me off grid in my house???
Check out the 60 minute interview here:
eBay's Bloom Energy Servers

Posted on Wednesday, February 24, 02010
Plugin Hybrid Electric Vehicles are about to go mainstream thanks in large part to the dedication of an amazing group of volunteers at CalCars.org !
Sustainability Media has been helping Felix Kramer, founder of CalCars.org, for years now ever since we filmed a conversion of a Prius into a PHEV Prius which would then get 100+MPG! The video was put on TreeHuggerTV and CurrentTV.
A PHEV is not the end solution we are all hoping for to end our dependency on the fossil fuel economy and do our part to curb our CO2 output, but the point that CalCars proves is that with today's technology a solution in ready to make a massively significant contribution to these goals. From our work with Bill McKibben and 350.org (which you can view at the California Academy of Sciences )we know that we must get the global parts per million of Carbon Dioxide to under 350ppm as quickly as we can. As the new green economy begins to come online the PHEV is ready today to make a giant leap forward.
Listen to Felix Kramer's chronicle of his foundation's journey here at the Big Think. Sustainability Media is proud to be a partner of CalCars.org and we salute the victories on our doorstep.
Posted on Tuesday, February 23, 02010
Thanks Nasa for the Highest Resolution Picture of Earth - The Ultimate Self Portrait. No we didn't take this photo, but we sure would have loved to.
I hope these help bring a moment of pause and reflection of our shared existence and circumstance.
click on the pictures to see them even larger
Posted on Monday, February 22, 02010
Even the new conservative models about rising sea levels is cause for more than just concern. The above graph assembled by David McCandless and appears in his book The Visual Miscellaneum .
The key sources are Sea Level Rise Explorer , studies from the Potsdam Institute (PDF) and reports from the IPCC Report (2001 - the most conservative one).
I also just learned a few days ago about The NOAA Climate Portal. http://www.climate.gov/ which has been put together to expedite the exchange and utilization of Climate related research data.
With handy easy to use tools like the NOAA Global Climate Dashboard I anticipate Sustainability Media will be going to this website frequently to look over the scientific community's shoulder and see where we are heading.
Posted on Wednesday, February 17, 02010

Bill Gates, yes that Bill Gates, has been highlighting the danger of climate change recently and the need for an energy transformation.
Gates recently gave a TED talk in which he pushed a vision of a world in which population and wealth have increased, even as carbon emissions drop to zero. Although the full talk isn’t available online, a series of photos of the event depict his summary slide, which calls for:
Is the goal of a economy with zero emissions such a radical goal? A better question might be isn't it a more death defying and radical course of action to continue to live in a world where we don't make this our goal and do everything we can to achieve it.
As for the other lecture series we at Sustainability Media know and love so much...The Long Now Foundation
Here are two links to some pretty smart people who have been giving the idea of how to get to such a goal some serious thought.
Stewart Brand in his talk at the Long Now Foundation's Seminars About Long-term Thinking "Rethinking Green"
Posted on Monday, February 15, 02010
Vertigo Software, Inc. , a client of Shoulder High Production's, LLC . was called upon to build NBC's online video player for the 2010 Vancouver Olympics.
"Designed and built in partnership with NBC Universal and Microsoft, this unique web experience will showcase live streaming and on-demand HD video and immersive photo galleries for a wide variety of competitions, athlete interviews and Opening and Closing ceremonies during the network’s February 12-28 coverage.
HD-quality Video
Thousands of hours of live HD content, streaming at full 720p. Microsoft IIS Smooth Streaming technology enables the player to automatically adjust video quality to match each user’s bandwidth."
Using Microsoft's Silverlight Player, which you can downloand and install for either PCs or Macs here , and a host of other cutting edge web tools, Vertigo created the perfect online experience of the Olympics. We have watched their design and perfection of many of these integrated web strategies and the work they did for NBC is truly "gold medal" deserving!
Of particular interest to Shoulder High Productions, LLC. is the HD player they built which ramps up the quality of the stream from low enough for a smooth fast start to a full 720 High Definition video experience. It is almost as much fun to watch the video quality improve for the first few seconds of play, as it is to watch the Olympians do their stuff! But we're video people over here so you're allowed to just watch and enjoy the competitions.
We're extremely happy to be helping Vertigo with their media communication needs and look forward to bringing you more of their great work.
GO U.S.A.!!! (click the picture above to watch the action)
Posted on Tuesday, February 9, 02010
Bay Area Ridge Trail Council
1007 General Kennedy Avenue, Suite 3
San Francisco, CA 94129-1405
Phone 415-561-2595
Fax 415-561-2599
Email us at:
info@ridgetrail.org
As the pace of daily life grows more hectic, the Ridge Trail offers a special place where you can get away to revive and recharge your spirits while you walk, hike, run, bicycle, ride a horse, watch birds, or just enjoy the soaring vistas with family and friends. Our enjoyment today is possible thanks to a foresighted group of founders and the ongoing efforts of enthusiastic and effective advocates.
Almost twenty years ago, National Park Service Director William Penn Mott, Jr. envisioned a trail that would ring the San Francisco Bay, high on the ridge line. Although he only lived to see part of the trail completed, he inspired a dedicated grassroots effort that has made amazing progress.
Today, with over 300 miles of the Bay Area Ridge Trail route dedicated and permanently protected for use by the public, Bay Area Ridge Trail Council is now striving to reach the goal of the 400th mile. The staff, board, and volunteers work every day to close gaps in the trail and create a continuous trail route for everyone to enjoy. They are also beginning to close "multi-use gaps" so that we can connect routes for equestrians and mountain bicyclists as well as hikers.
Support this green space initiative here and if you live outside the Bay Area take some time to see if you can support a local group trying to accomplish the same goal.
Posted on Saturday, February 6, 02010
VOTE FOR BUFFO to be the face of the National 2010 Spay Day!!!!!
Nickname : Buffo (Buffo means "funny" in Italian)
Favorite thing to do : Hike up to the Top of San Francisco and play!
Most endearing bad habit : SLEEPING ON THE BED WITH US. CANT RESIST HIM...
BUFFO LIVES UP TO HIS NAME. HE MAKES EVERYONE LAUGH OUT LOUD & POINT WHEN HE WEARS HIS DOGGLES & RIDES AROUND TOWN WITH ME STICKING HIS HEAD OUT THE CAR WINDOW. HE IS THE BEST CUDDLER IN THE WORLD!
Posted on Thursday, February 4, 02010
Today we filmed a promo for an amazing new company called CauseWorld. http://www.causeworld.com/
This is one of those moments when you see technology and social trends meet in perfect harmony. And get this...Its for a good cause!
CauseWorld is a free App downloadable for the iPhone or Android phones that lets you earn "Karma Points" when you visit actual stores and businesses. Your GPS phone lets you choose to tell CauseWorld when you're in a participating store or business. When you acure enough Karma Points you can redeem them as an actual donation to a charity of your choice. Citi picks up the bill on your behalf. So all you have to do is tell CauseWorld I just had a fair-trade, shade-grown, organic latte and bought a some 100% post-recylced toilet paper and boom you've saved the Rainforest, helped fund relief in Haiti or sent text books to underfunded schools! The charity is your choice!
Of course this is all instantly updatable to your Facebook or Twitter feeds and competition amongst your peers is encouraged!
Seriously I think this is a great combination of technology and an effort to help make saving the world a little easier.
So go Sign up already! Just remember you heard it here at Sustainability Media first!
Posted on Monday, February 1, 02010
It was last year this time that Shoulder High Productions helped Silicon Valley Bank Financial Group create a video highlighting the new San Francisco Tenderloin division of the Salvation Army.
Posted on Thursday, January 28, 02010
www.transbaycenter.org
www.temporaryterminal.org
Join us on Facebook !
Watch the video we produced to give an overview of this historic project.
Posted on Thursday, January 28, 02010
Continuing along the trend of helping to make large amounts of data immediately digestible and yet irresistibly captivating, please take some time to study the work of French designer, Mathieu Lehanneur. The collection of enameled ceramic urns, called "The Age of the World," layers rings of population totals classified by age groups upon each other all from one year; in this case the year 2007. With 99-year-olds represented by the smallest ring at the top and newborns at the bottom. "My goal was to transform the demographic data into a more emotional object." Lehanneur says. The designer's intent seems to be to shock the viewer into taking stock of one's moment in life, a life which grow closer to a single point as time goes on. However I would like to use it to focus on how population studies are an important component of understanding Earth's carrying capacity for us humans. These sculptures help me visualize the data and connect with the different generations that make them up. Information, careful analysis, and perspective will be keys to creating solutions to our common global challenges. Some of these challenges need a little inspiration from time to time to face.
Posted on Wednesday, January 27, 02010
You can watch experts or the entrie program of Wade Davis' talk at the Long Now Foundation's Seminars About Long-term Thinking, (S.A.L.T.) here at ForaTV's website.
Sustainability Media has been following the work of Wade Davis for 10 plus years now. We've read his books, listened to his stories and have filmed him speak a number of times now. He truly is an inspiration to me that I try to share with as many people as I possibly can. Above being a National Geographic Explorer in Residence or an incredibly accomplished anthropologist and linguist, Wade is first and foremost a story teller. He travels the world to connect with indigenous cultures and finds a way to bring those observation back to a larger audience. He connects humanity across generations, continents, and cultures with humility and purpose.
Please support his work and message by reading his latest book, “ The Wayfinders: Why Ancient Wisdom Matters in the Modern World. ” And support the Long Now Foundation which continues to bring this caliber of thought leader to us in their Seminars About Long-term Thinking (S.A.L.T.) .
Posted on Friday, January 22, 02010

The Detroit News is reporting that Tesla has closed on a $465 million low-cost loans from the Energy Department to work on its next electric vehicle, the Model S sedan.The funds will apparently be used by the company to build manufacturing plants in California. The loan, which closed on Monday and was approved back in June , will come from the Advanced Technology Vehicle Manufacturing Program, which has about $25 billion to dole out to automakers manufacturing energy efficient vehicles. The Model S will, when complete, boast an up to 300-mile driving range, and will hit up to 60 mph in 5.5 seconds. It's supposed to hit production in 2012 with an output of 20,000 units (that means cars) per year.
I, owner of Sustainability Media, promise I will not buy another full gasoline car ever again! Maybe plugin electric, maybe biodiesel, maybe full electric but never again a full gasoline car!
Sign the Petition: http://www.thepetitionsite.com/4/i-will-not-buy-a-fully-gasoline-car-ever-again
Biodiesel Info:
http://www.biodiesel.org/buyingBioDiesel/retailfuelingsites/
Plugin Electric Hybrid Info:
http://www.calcars.org/
EV Info:
http://www.eaaev.org/
Thanks for signing!
Posted on Tuesday, January 19, 02010
Sustainability Media has footage premiering tonight in the History Channel's Life After People. The episode is called "Crypt of Civilization" and will feature material we shot for the Long Now Foundation. Tune in and let us know what you think.